Basic phenomena of learning and motivation are covered. Various theoretical viewpoints are covered, including cognitive, stimulus-response, and humanistic theories of learning and motivation. Basic phenomena covered include classical and operant conditioning, the roles of reinforcement in learning, transfer of learning, and retention. Utilization of these concepts in classroom situations and society is demonstrated. Prerequisite: PSYC 2020 or concurrent enrollment. Concurrent enrollment in PSYC 3710 not required.